Welcome to the World of Cats

Haomeng Yang | Packaging Design | Feline Health Care Product Line for Bimeda | SP 2021

Bimeda Feline Health Care Product Line

About Bimeda

History

For 60 years, Bimeda colleagues have been driven by a passion for providing science-driven solutions to optimise the health and wellbeing of animals.

Products

Bimeda offers a comprehensive range of veterinary pharmaceuticals and animal health products for livestock, equine and companion animals. These include joint and cartilage support, anti-parasitics, anti-microbials, hormones, sedatives and anti-inflammatories.

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Retail

Bimeda has not designed the retails, their products are mixed in other products without recognition. Bimeda only has their own official website, but customers can’t purchase on website, Bimeda does not have its own online store, the products are sold through different platforms.

What's Next ?

Opportunity

Cats ?

Cats will be the beginning of daily healthcare products, because cats are more suitable for today's young people's stressful life, owns do not need to spend a lot of time with their cats. Cats are gradually becoming the new star pets in the mainstream market. This will be the first step in opening up the pet health care market.

The trend of singleness intensifies,
The demand for companionship continues,
Driving the rapid rise of the pet market

Against the background of the continuing low marriage rate, the demand of the huge single group for spiritual support has increased rather than decreased, and pet ownership has become a common way to relieve stress and comfort loneliness, thus promoting the rapid development of the pet industry.

Dogs are the most popularly owned pets,
Cats have become the hot new star in the pet world

The public's pet-loving categories are constantly enriched, with the proportion of cats rising rapidly, and the consumption of cat-related supplies is growing rapidly and is preferred by the post-90s and post-95s.

Over three quarters of female Millennials see their pet as their “fur baby”, and the status of the pet rises

With some 76 percent of female Millennials and 58 percent of male Millennials describing their pet as their “fur baby“, the comparatively high spending on pets among this generational cohort is not surprising.

The upgrade of pet status is reflected in the medical perspective from treatment to health care, which leads to rapid growth in the cat health care products market.

Feline Concept

Bimeda Feline

Concept

Design a health care kit that brings together six commonly used cat care products. The six packagings share the same design language while increasing the recognizability of each product, maintaining the Bimeda identity while seeking a fresh, everyday, and youthful design language. In terms of functionality, the six products will form a system that provides the user with an unprecedented care experience.