FrontLine Wind Shell
Haomeng Yang | Group Project | A Future Product-line for Bouldering Gear | FA 2020
Black Diamond - "Booster" Line
Time Line: Spring 2020, 14 weeks, Group project
Project Goal: Team will create a rich visual and verbal dynamic story to open creativity in finding unexpected innovation opportunities and generate three-item line of wearables.
Team members: Group Project with Jane Chen and Pablo Molina.
“Booster” Line Story Build
Black Diamond Equipment
Here at Black Diamond it's all about climbing and skiing.
We share the same experiences that you do on rock, ice and snow,
and these experiences push us to make the best gear possible for our worldwide family of climbers and skiers.
Brand Description
To understand the spirit of the brand, we summarize it with a Two-word Story.
Infinite, Loyalty
Bouldering
Bouldering is a form of rock climbing that is performed on small rock formations or artificial rock walls without the use of ropes or harnesses.
Sport Description
To understand the spirit of the sport, we summarize it with a Two-word Story.
Wild, Dare
Nature Explorer
Our explorers are not just crossing the boulders but also crossing their own limits.
Nature provides them with the best extreme platform to help them continue to break their limits.
Customer Description
To understand the spirit of the customers, we summarize it with a Two-word Story.
Boldly, Meticulous
New Product Line
From the Six-Word Story of brand, sport, and customer, we generate the Six-Word Description for the New Product Line.
All elements will start from these six words.
Breaking Limits. Hero Stimulated. Wild Exploration.
In-Line Product Design
Indoor VS Outdoor Bouldering
Why people who like rock climbing can go indoor rock climbing once, twice, or even often and go outdoor climbing very few times？
Meet Dan !
Dan is a Semi-professional rock climber and he is interested in Bouldering and he could climb up to level v7-v8.
1 per Month
Outdoor Bouldering
3 per Week
Indoor Bouldering
Fear
Gear
There is a huge difference in the type, quantity, and quality of gear used for indoor climbing versus outdoor climbing.
Outdoor bouldering can be dangerous and intimidating for beginners.
A long time preparation and journey
Gradually the urge to challenge is lost, and fear and trepidation set in.
Heavy Outdoor Gear - Becoming exhausted
When bouldering indoors, you only really need chalk and shoes to get going, but if you’re bouldering outdoors, crash pads are a must-have accessory. You may realize that you need more gear than expected when going bouldering outdoors for the first time.
6 lb
10 lb
Here is how we can help our hero …
To break the limits of taking over-sized gear.
The conventional crash pad is Giant; even it cannot fit into the car's trunk. The hummingbirds’ wings are twice as big as its body. However, the wings will not interfere with its behaviors. Inspired by wings, by using the origami way of thinking to minimize the size of the crash pad.
... And break the limits of taking heavy gear.
Polyurethane foam is really heavy, and climbers get exhausted when they are on their way to boulders. The Front Line wind shell is equipped with an air crash pad. Mini Co2 Cartridges depressurize in a few milliseconds to inflate the air crash pad. Provide our hero with the same level of safeness as the original.
Shorten the preparation time for our hero.
Refined ways to unfold the air pad allows climbers to use it in seconds and use it for multiple times in one tour.
FrontLine Wind Shell
Product in Line Story Build
Breaking Limits. Hero Stimulated. Wild Exploration.
Break the limits to carry extra large and heavy gear, our hero only needs to put on the Longsleeve shirt, switch the mode of the Scramble Shoe, as well as inflate the FrontLine wind shell into a crash pad, then he could start his first attempt on the boulder, no longer need long planning and preparation.
Our hero stimulated by their own unlimited passion and impulse, fearless of all challenges in front of them.
Our hero quickly returns to physical strength thanks to the Longsleeve shirt, switches the mode of the Scramble shoe, folds the air crash pad back to the FrontLine wind shell, opens the next challenge, wild exploration.
Test Mock-ups
Initial Idea test: Shoulder Vent
Initial Idea test: Underarm vent test
Initial Idea test: One-hand undressing design
Pattern design: Follow Non-Stretch Line in terms of Ergonomic
Pattern design test: Follow Non-Stretch Line in terms of Ergonomic (Front)
Pattern design test: Follow Non-Stretch Line in terms of Ergonomic (Back)
Pattern design: Follow Non-Stretch Line in terms of Ergonomic
Pattern design: Follow Non-Stretch Line in terms of Ergonomic
Pattern design second test: Follow Non-Stretch Line in terms of Ergonomic (Front)
Pattern design second test: Follow Non-Stretch Line in terms of Ergonomic (Back)
Material simulation: Clothing wrinkle test (Front)
Material simulation: Clothing wrinkle test (Side)
Material simulation: Clothing wrinkle test (Back)
About our Team Work
Teamwork Makes the Dreamwork and how to make it happen!
Components of a great team:
1) Compelling Team Purpose
2) Clear Responsibilities
3) Positive Team Culture
4) Solid Team Processes
5) Reinforcing Feedback Systems
Thanks to my great team members, We made it!